数字化转型
DIGITAL TRANSFORMATION
数字化战略
数字化运营
METAPORT
数字化战略是对机场商业经营与管理水平的全面变革。在传统的规划、招商、运营等管理活动之外，机场应当建立起全新的数字化发展目标，譬如积累了多少会员， 增加了多少线上收入、覆盖了哪些消费场景等等。为了实现这些目标，引入数字化战略就显得至关重要，它可以帮助机场勾勒出清晰、有效的数字化转型路径，明确“Dos & Donts”。
在建立完善的数字化平台之后，如何发挥各类数字化工 具的潜能就成为机场关心的核心议题。在明晰的数字化战略目标引领下，数字化运营透过持续改进日常运行活动的范围、内容和品质，来达成效益倍增的成果，它包括但不限于新业态的引入、营销活动的变革、合作资源的扩大等等。
METAPORT不仅仅是一个沉浸式虚拟管理系统，它还可以让用户与机场之间的互动游戏化。它可以让管理、运 营、考察等行动轻松便捷且宛若身临其境，还能够让旅客在移动端的游戏中以分身的形式参与到机场的各类活动中，以强体验感和高趣味性提升用户粘性。
Digitalization strategy is a comprehensive revolution of airport business operations and management. In addition to traditional management activities like business planning, investment attraction, and operation, airports should set new digitalization development goals, such as membership accumulation, online revenue increases, consumption scenario coverages, etc. It is thereby crucial to introduce a digitalization strategy to help airports depict clear, effective digitalization transformation paths and define “Dos & Don’ts”.
After establishing a comprehensive digital platform, it is pivotal to maximise the potentials of various digital tools. Guided by lucid strategic objectives, digitalization constantly improves the scopes, contents, and qualities of daily operations with a multiplier effect, including but not limited to the introduction of new business forms, transformational marketing activities, and cooperative resources expansion, etc.
METAPORT is more than just an immersive virtual management system; it gamifies the interaction between users and the airport, rendering management, operation, investigation and other manoeuvres easy, convenient and immersive. It also allows passengers to participate in various airport activities with virtual mobile game identities, improving customer engagement through enhanced experiences and enjoyments.